At the very top we have our secondary navigation bar that includes all the service options existing clients would need - it’s easily accessible and literally the first thing on the homepage as well as the other pages on the website. Since we’re redesigning the website it’s important that we make this necessary information front and center so that past visitors adapting to the new design can still quick and easily access their most frequented pages. Below that we have the primary navigation. The block it sits on is transparent so that the asset below it is visible - it’s a clean and modern and easily legible, plus, it includes a contact us CTA that would lead visitors to a more detailed contact form.

The hero features a revolving message - “Trust your technology” stays consistent but the information below changes to address a variety of client concerns, including imaging, content management, VoIP, and so forth, as a way to ensure that visitors to the page can identify their pain points and understand that Cobb offers solutions to their problems. Immediately below the header, users can chose to either reach out and contact Cobb, or further educate themselves. This binary approach is geared towards both existing clients who may contact Cobb for service issues, and potential clients (including those brought to the site by organic traffic) who can decide to schedule a meeting or continue qualifying themselves for a service via education.

The services menu helps visitors quickly find the information they need about Cobb’s services, improving the user experience and encouraging visitors to stay on the site longer. Furthermore, the well-organized menu helps visitors better understand what the business offers and increase the chances that they will convert into customers. Finally, the services menu improves Cobb’s website SEO by making it easier for search engines to understand the site's content and structure, making it rank higher in search engine results pages and attract more organic traffic.

Explaining Cobb’s approach to problem-solving instills confidence in clients and establishes trust. It differentiates Cobb from its competitors and helps visitors make informed decisions. Additionally, it demonstrates expertise and improves communication between Cobb and its clients.

Featuring testimonials on Cobb’s homepage is crucial for creating a positive user experience. Testimonials provide social proof, which helps to establish trust and credibility with potential customers. They offer an authentic and personal insight into the customer experience, demonstrating the value of the business's products or services. By featuring testimonials prominently on the homepage, visitors can quickly and easily access this information, helping to increase conversions and drive sales. Additionally, testimonial help differentiate Cobb from competitors and demonstrate the quality of its customer service.

Awards provide third-party recognition of Cobb’s accomplishments, which helps to establish trust and credibility with potential customers. They also demonstrate the quality of Cobb’s products and services, helping to differentiate it from competitors. By featuring awards prominently on the homepage, visitors can quickly and easily see the recognition Cobb has received, which can increase their confidence in the business and lead to more conversions. Additionally, awards help showcase Cobb’s expertise and build its brand image as a leader in its industry.

Visitors often have questions about Cobb’s products or services, and including links to frequently asked questions (FAQs) provides quick, unbiased, and easy answers to those questions. This saves visitors time and effort, making their experience on the site more efficient and enjoyable, and enforcing Cobb’s image as a neutral source of business technology information. Additionally, having an accessible FAQ section has reduced the number of inquiries and support requests Cobb’s customer support team has received, freeing them up to focus on other tasks. By including links to FAQ content on the homepage, visitors can easily find the information they need, leading to increased satisfaction and improved conversion rates.

Including quantitative information about Cobb’s success and longevity on its homepage helps to establish trust and credibility with visitors, demonstrating the business's stability and reliability.

Including a link to a pillar page that highlights the industries Cobb serves and the services it provides, along with customer testimonials from those industries, provides visitors with specific information about how the business can help them and demonstrates the business's expertise and success in those industries. This can increase visitor confidence and lead to more conversions. Additionally, having a dedicated pillar page improves SEO by targeting specific keywords and increasing the visibility of Cobb in search results.

Visitors who have made it mid way through the page have proven that they are invested in Cobb - at this point, including a video on the homepage that explains why visitors should choose Cobb for their technology needs provides a personal touch and helps to build trust with potential customers by putting a face to the business. Additionally, the video quickly and effectively communicates Cobb’s value proposition, services, and expertise, and conveys emotions and enthusiasm that may be difficult to capture in text. By providing this information in a dynamic and engaging way, the video increases visitor interest, satisfaction, and conversions.

Including Cobb’s Learning Center RSS feed on the homepage keeps users informed about the latest content. It allows them to quickly access new and relevant information without having to manually check the website.

The newsletter subscription section provides value to Cobb’s visitors by offering them a convenient way to stay informed about the latest developments in the industry, including new products, services, and emerging trends. It also allows Cobb to establish a relationship with visitors and provide additional value through exclusive content, special offers, and other incentives, leading to increased engagement and loyalty.

Showcasing Cobb’s webinar archive provides visitors with access to valuable and informative content, which can increase their knowledge and interest in the business's products or services. By demonstrating thought leadership and expertise through webinars and an archive of knowledge, Cobb builds trust and establish itself as a reliable resource in the industry. This can lead to increased engagement and conversions, as visitors are more likely to do business with a company that they perceive as knowledgeable and trustworthy.

Cobb’s downloadable guides offer visitors a valuable resource that they can use to learn more about Cobb’s products or services, as well as gain insights and tips relevant to their needs. By offering these guides for free, Cobb builds trust and establish itself as an expert in the industry. Additionally, it has helped generate leads and increase conversions, as visitors have engaged with Cobb after finding value in the downloadable guides.

Presenting Cobb’s locations and partner locations provides visitors with a clear and convenient way to find physical locations as well as understand Cobb’s reach. The map is interactive and expandable, with each pin unfolding with office street addresses, additionally, visitors browsing on mobile can open the map on Google Maps. Visitors can easily identify the location that is most convenient for them, which improves their overall satisfaction with Cobb’s website. Additionally, a map of locations helps improve Cobb’s business's visibility in search engine results.

Including a newsletter subscription CTA and links to Cobb’s social media accounts in the website footer offers visitors a way to stay up-to-date with the latest news and updates from the business, as well as providing an opportunity for them to engage with Cobb on social media. By including these elements in the footer, Cobb has increased engagement and established more relationship with visitors, ultimately leading to increased brand loyalty and potential business opportunities. Additionally, the footer includes a link to Cobb’s nonprofit arm, Imprint, allowing visitors to learn how Cobb applies its values.